27 new students of the PRE-MBA Marketing program joined the MIM-Kyiv students’ body. The majority of the class is from the IT industry, pharma, and media.

Marketing is critical for any business. Marketing budgets are investments rather than expenses. Iryna Tykhomyrova, MIM-Kyiv’s President in her welcome speech said: “If you want your companies to grow, all people in there should understand that marketing is a fabric of business rather than a business function. Marketing is at the heart of anything businesses do. This program is marketing as true blood of business.”

Oleksiy Vynogradov, MIM-Kyiv’s VP and professor of marketing opened the program. He delivered his updated course. Refreshing the content is especially important for marketing which sparkles with novelties but requires a thorough foundation as well.